Performance Marketing Manager - Paradigm Staffing

Our client is seeking for a Performance Marketing Manager who wants to perform a wide variety of data-driven tasks and is passionate about swimming in data to uncover actionable insights to contribute on North America’s overall digital marketing strategy development, audience insights and segmentation, media planning & investment, and e-commerce performance.

The candidate needs to be an excellent communicator and comfortable turning data into visualizations that are easily understood and discussing results with multiple internal teams.

Responsibilities:

Analyze the effectiveness of marketing campaigns and tactics such as looking at traffic, conversion rates, open rates, and participation in programs etc.
Identification of opportunities for process improvement and innovative solutions to marketing analytics challenges
Data cleansing/processing — work with IT to create automated processes to ingest and cleanse data from multiple data sources, partners, and vendors
Data management — work with IT to develop and maintain databases that support marketing analysis.
Plan and manage a digital (search, display, social) campaigns from start to finish with moderate supervision
Work with digital team to manage campaign timings, delivering all deliverables to agreed-upon deadlines
Oversight of bid management, campaign builds, and ad copy/creative developed by in-house team and/or third parties/freelance creatives
Compile data for wrap up reporting and case studies based on campaign performance
Support the development of campaign tracking and reporting documents (execution, pacing documents)
Identify opportunities for budget reallocation and other media investment opportunities

Qualifications:

5+ years relevant performance marketing, digital media planning and buying experience is required
Experience managing and leading a team
Understanding of direct response social media advertising
Experience with SEO planning and optimization
Strong analytic skills, with the ability to identify optimization opportunities
Background in digital reporting, specifically multi-channel
Solid understanding of CRM, ESP, DMP, DSP integrations is a plus
Ability to thrive in a fast-changing environment
Media agency management experience is a plus