Research and Insights Associate

Research & Insights
Boston, MA, San Francisco, CA or New York, NY - Full Time

Our client is an agency helping build great brand stories and brings those stories to life across paid, earned and owned channels.

Brands are facing challenges with today’s rapidly-changing business environment and increased customer expectations. In order to stay relevant, they must make informed, data-driven decisions. The Research & Insights team designs and executes qualitative and quantitative research and measurement plans that drive strategic communications for clients. 

The Research & Insights Associate analyzes media (earned and social), audience and competitive trends, and consolidates information into actionable insights.

The Research & Insights Associate reports to the Research & Insights Director.

KEY TASKS & RESPONSIBILITIES

  • Translate marketing and business goals into research plans
  • Collaborate with account teams to develop measurement and reporting plans 
  • Interpret data and research reports, and share insights with teams across the agency
  • Develop and present client-ready presentations
  • Balance priorities and work simultaneously on multiple projects  
  • Facilitate knowledge sharing with teams across the agency to infuse research best practices into work and improve internal tools, methodologies and processes 

QUALIFICATIONS 

  • Strong background in quantitative methodologies, market research, communications or behavioral sciences (e.g., Market Research, Statistics, Psychology, Behavioral Economics/Decision Sciences, etc.) 
  • Experience in communications, public relations and/or marketing industries
  • Strong conceptual understanding of research & analytics methods
  • Ability to draw insights from data and communicate them in a compelling way
  • Proven ability to successfully manage multiple projects concurrently
  • Proactive, self-starter attitude; comfortable with ambiguity and balancing multiple priorities and needs
  • Excellent written and verbal communications skills
  • Strong attention to detail
  • Ability to master social and media conversation analysis tools such as Quid and Netbase
  • Proficient in Microsoft Excel and working knowledge of Word and PowerPoint 

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