The Vice President, Marketing Communication works closely with the worldwide and area marketing and sales organization to drive and lead the interworking’s of the communication and messaging to our salesforce and consumers. This position provides clear strategy on marketing communication campaigns through face-to-face, print, videos and online marketing channels in the company. The role will also assist in the successful delivery of brand propositions and represent products, features, and benefits to salesforce and consumers. They will implement campaign plans in line with our overall global marketing strategy that will support the topline growth of the business.
Responsible for creating, implementing and measuring the success of a comprehensive marketing communications program that will enhance company´s image and position in the marketplace and the general public, and facilitate internal and external communications with our salesforce and consumer.
Work closely with various key stakeholders the company to develop, activate and react on content in the area and local market to drive sales, recruiting, engagement, retention, leads and to achieve a positive salesforce and consumer experience
Provide support and guidance to the area and unit marketing, communications staff and coordinates at the strategic and tactical levels with the other functions (digital online, merchandising, traditional offline) of the company.
Ensure articulation of the company’s desired image and position, assure consistent communication of image and position throughout the company, and assure communication of image and position to all constituencies, both internal and external.
Provide guidance to the area on the design content, production and distribution of all company´s publications.
Partner with our public relations function to coordinate media interest in the company and ensure regular contact with target media and appropriate response to media requests.
Work and coordinate with branding team on the appearance of all company print and electronic materials such as use of logo, brochures, etc.
Leads global projects as assigned, such as cause-related marketing and special events
Responsible for the achievement of marketing communications mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the EVP & Chief Strategy and Marketing Officer.
Develop the annual budget for the marketing communications program and its activities, monitor progress, assure adherence and evaluate performance.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing communications function.
Keep informed of developments in the fields of marketing, communications and salesforce and consumer groups
Other duties as assigned to support the success of the business
Education and Experience
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications activities
Strong creative, strategic, analytical, organizational and influential skills
Experience in direct selling marketing communication or equivalent
Bachelor’s degree in communication, business or similar educational attainment or professional certification
Master’s degree is a plus
Minimum of 12+ years of experience in marketing communications with demonstrated success, preferably in a global organization
Commitment to working with shared leadership and in cross-functional teams.
Strong oral and written communications skills.
Ability to manage multiple projects at a time.
Travel is required from time to time
Multi-lingual is a plus
Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future-oriented; can articulately paint credible pictures and visions of possibilities and likelihood; can create competitive and breakthrough strategies and plans.
Opportunities / Innovation:
Enjoys challenges the status quo of the business and the communications department and seek out new creative and innovative ways and opportunities for elevating the business’s brand. Regularly introduces fresh perspective to the communications department and the business at large.
Must be able to build strong relationships within and without the business. Establishes meaningful relationships internally across the business and externally with consumers and media personnel leading to an increased generation of content, consumer forums, and on social media platforms. This in turn leads to audience segmentation and promotes measurable action.
Able to work collaboratively across different functions in different countries and cultures. Partners with other leaders in the business, the Chief of Marketing Officer, and key stakeholders in the development of the executive calendar, management of departmental budgets, and in the coordination of submissions of communications that affect the business and the business’s goals directly from all departments. Plays an active role in the coordination of communications necessary for business’s events.