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Digital Advertising Manager

Marketing

Seattle, WA, Hybrid, Full-Time

Salary range

DOE

About Our Client Our client is a rapidly growing communications firm focused on providing leadership and growth opportunities. They seek people who enjoy learning and growing professionally. With strong retention rates and a track record of promoting from within (their current president started as an Account Executive!), they offer genuine long-term career growth.

They specialize in high-impact, visible public projects including major developments, affordable housing initiatives, transportation projects, infrastructure, and energy initiatives. You'll work with high-level public officials and community leaders while expanding your professional network.

About the Role Our client is seeking a full-time Digital Advertising Manager to join their team. The Digital Advertising Manager will be responsible for developing, executing, and optimizing paid digital media campaigns across the agency. This role focuses on strategy, technical execution, and analytics, partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.

Location & Schedule This person must be located in Seattle, WA or San Diego, CA. The offices operate on a hybrid schedule, with 3 days onsite in either Seattle or San Diego. Travel is required up to 10-15% of the time. This role will include early mornings, evenings, and weekends as required.

Salary Range $78,000-$95,000 (dependent on experience)

Key Responsibilities

  • Develop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI setting
  • Manage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)
  • Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practices
  • Monitor campaign performance, optimize in real time, and provide clear reporting and insights to account teams
  • Support training of Account Coordinators/Account Executives to pull analytics and draft reports for manager review
  • Work closely with account leads to align paid digital tactics with broader campaign strategies and objectives
  • Serve as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updates

What Our Client Offers

  • Competitive salary with opportunities for advancement and long-term career growth
  • Comprehensive benefits including medical care, flexible spending accounts, paid time off and profit sharing
  • Opportunity to work on impactful public projects that make a real difference
  • Access to networking opportunities with public officials and influential leaders
  • Company-wide events and cross-office collaboration opportunities
  • Mentorship and learning opportunities from experienced professionals
  • Chance to be part of a rapidly growing company with exciting new projects
  • Specialized role with opportunity to build and lead digital advertising capabilities

Requirements

  • 5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferred
  • Proven experience managing issue-based or political campaigns with a strong focus on digital tactics
  • Bachelor's degree in digital marketing, marketing, communications, or a related field
  • Proficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)
  • Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation/email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plus
  • Demonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analytics
  • Excellent verbal and written communication skills
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Experience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and/or others