About Our Client Our client is a rapidly growing communications firm focused on providing leadership and growth opportunities. They seek people who enjoy learning and growing professionally. With strong retention rates and a track record of promoting from within (their current president started as an Account Executive!), they offer genuine long-term career growth.
They specialize in high-impact, visible public projects including major developments, affordable housing initiatives, transportation projects, infrastructure, and energy initiatives. You'll work with high-level public officials and community leaders while expanding your professional network.
About the Role Our client is seeking a full-time Digital Advertising Manager to join their team. The Digital Advertising Manager will be responsible for developing, executing, and optimizing paid digital media campaigns across the agency. This role focuses on strategy, technical execution, and analytics, partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.
Location & Schedule This person must be located in Seattle, WA or San Diego, CA. The offices operate on a hybrid schedule, with 3 days onsite in either Seattle or San Diego. Travel is required up to 10-15% of the time. This role will include early mornings, evenings, and weekends as required.
Salary Range $78,000-$95,000 (dependent on experience)
Key Responsibilities
Develop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI setting
Manage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)
Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practices
Monitor campaign performance, optimize in real time, and provide clear reporting and insights to account teams
Support training of Account Coordinators/Account Executives to pull analytics and draft reports for manager review
Work closely with account leads to align paid digital tactics with broader campaign strategies and objectives
Serve as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updates
What Our Client Offers
Competitive salary with opportunities for advancement and long-term career growth
Comprehensive benefits including medical care, flexible spending accounts, paid time off and profit sharing
Opportunity to work on impactful public projects that make a real difference
Access to networking opportunities with public officials and influential leaders
Company-wide events and cross-office collaboration opportunities
Mentorship and learning opportunities from experienced professionals
Chance to be part of a rapidly growing company with exciting new projects
Specialized role with opportunity to build and lead digital advertising capabilities
Requirements
5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferred
Proven experience managing issue-based or political campaigns with a strong focus on digital tactics
Bachelor's degree in digital marketing, marketing, communications, or a related field
Proficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)
Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation/email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plus
Demonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analytics
Excellent verbal and written communication skills
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Experience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and/or others