Season 1
Season 1
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Season 1
Jan 01, 1970
31 min
Lessons from a Communications Trailblazer
Dorothy Chang, a trailblazer in the world of communications, shares her transformative insights on navigating a dynamic career path. In this captivating episode, Dorothy reveals how her insatiable curiosity and passion for the startup world have propelled her through diverse roles, from PR agency to VC fund co-founder and beyond. Get ready to be inspired as Dorothy shares her wisdom on embracing learning, speaking up, and manifesting your dreams.
Guest Bio:
Dorothy Chang is a seasoned communications professional who has excelled in various roles across the industry. From her early days in tech PR to co-founding a VC fund focused on Bitcoin startups, Dorothy's journey is a testament to her adaptability and drive. She has held leadership positions at companies such as Foursquare and Paxos, and most recently served as the President of Kode With Klossy. Currently, Dorothy is the co-founder of Lynx Collective, a membership community designed to support and empower tech startup founders.
Content Sample:
1. Discover Dorothy's unique approach to career growth, which involves learning as much as possible, doing your best, and positioning yourself for future opportunities.
2. Learn how Dorothy's curiosity about the startup world led her to unexpected roles, such as co-founding a VC fund investing in Bitcoin startups.
3. Uncover the power of speaking up and asking for what you want, as Dorothy shares her inspiring story of manifesting her dream connection with Brooke Hammerling.
Key Takeaways:
1. [00:01:14] Embrace a mindset of learning as much as possible, doing your best, and positioning yourself for future opportunities.
2. [00:04:47] Don't be afraid to ask questions and express your interests to others, as it can lead to valuable connections and opportunities.
3. [00:11:16] Recognize that the skills developed in communications roles are highly transferable and applicable to many other areas of business.
4. [00:18:03] When facing imposter syndrome, focus on identifying and developing the skills needed to succeed in your current role, rather than questioning your overall fit.
5. [00:25:45] Actively engage with the content you consume, considering how you can learn from and apply the communication strategies observed.
Memorable Quotes:
1. "Having that mindset of trying to learn as much as I could and do as well as I could, wherever I was, really helped me to get a sense of the world and the part I wanted to play in it." [00:02:07]
2. "Speak up and say it out loud and go for it. Manifest what you want to do." [00:10:37]
Related Content:
1. "The Power of Asking: How to Get What You Want in Life" by Amanda Palmer – This book explores the transformative effects of asking for help and expressing your desires, echoing Dorothy's advice on speaking up and manifesting your dreams.
2. "The Lean Startup" by Eric Ries – For those curious about the startup world that captivated Dorothy, this book offers insights on entrepreneurship and innovation.
3. "Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain – Dorothy's emphasis on the importance of developing communication skills, even for those who may not be naturally inclined, aligns with the themes in this book.
Subscribe to the Career Wanderlust podcast for more inspiring conversations with trailblazers like Dorothy Chang. To connect with like-minded professionals and access exclusive resources, consider joining Lynx Collective, Dorothy's membership community for tech startup founders. Visit their website, http://www.lynxcollective.com/
Season 1
Sep 20, 2023
11 min
Do you want to enhance your career growth and discover new opportunities? Are you looking for a unique perspective that can help you achieve increased understanding and success? Join us as we welcome our guest, Jennifer Toole, who will share her solution to help you reach these desired outcomes. Get ready to uncover the value of networking and diverse experiences in your career development, as Jennifer shares her unique perspective and career journey. Don't miss out on this opportunity to gain valuable insights and take your career to new heights.
In this episode, you will be able to:
Unlock the power of networking and relationship-building in propelling your career forward. Discover the benefit of periodically reassessing your career goals and adjusting your strategies accordingly. Uncover the crucial role of talent acquisition in ensuring the perfect fit for any organization. Get inspired by Jennifer Toole's unique and varied career journey. Learn about the key qualities and skills that the Padilla family of brands look for in potential hires.
Jennifer Toole, a highly seasoned and dynamic professional, navigates complex career landscapes with poise and a unique perspective. Her multifaceted career journey, shifting gears from public relations to talent acquisition, aids in the amplification of a truly unique viewpoint. Building relationships and strategic networking are the highlights of her mantra, lauding their importance in professional growth. Her insightful strategies and experiences are bound to inspire individuals aiming for professional growth and diverse experiences in their career development.
The key moments in this episode are:
00:00:01 - Introduction,
00:00:34 - Importance of Relationships,
00:01:56 - Effective Networking,
00:04:13 - Taking a Step Back,
00:06:55 - Overview of Padilla Family of Brands,
Visit padillaco.com to explore career opportunities with Padilla, Shift Communications, Food Minds, and Joe Smith.https://www.linkedin.com/in/hirschjennifer/
Season 1
Sep 20, 2023
18 min
Discover the secrets to effectively providing feedback for personal and professional growth. Through the conversation with Human Resources Leader Jenni McDonough, we learn about the importance of attitude and how a simple journey of self-discovery can lead to an unexpected revelation and wide spread cultural changes.
In this episode, you will be able to:
· Delve into the importance of productive criticism in bolstering growth trajectories.
· Realize the importance of stage-setting and seeking consent as prerequisites to giving feedback.
· Master the skill of providing concrete and meaningful recommendations that drive progress.
· Absorb the idea of accepting feedback as an opportunity for skill enhancement and forward movement.
· Understand the merits of a feedback-centric culture as groundwork for constant improvement and success.
My special guest is Jenni McDonough
Meet Jenni McDonough, a standout leader with a 20-year record of growth in the Human Resources sector. Through her exceptional understanding of employee management, she assists businesses in burgeoning their teams and procuring exceptional talents. Jenni, in her current role as Chief People Officer at Alloy, profoundly emphasizes a solid culture of positivity and optimism. Her understanding of diversity and her commitment to making employees feel seen, heard, and cared for have painted her a reputation for both leadership and compassion.
Season 1
Sep 20, 2023
20 min
A profound storyteller and a seasoned industry pro, Andrew Freeman has mastered the art of building memorable brands in the hospitality sector. With an eclectic background that includes acting and culinary arts, his diverse array of experiences has contributed to his unique perspective and hands-on approach in the business world. His dual firms, AF&CO, and Carbonate have made significant imprints in the restaurant and hospitality space, successfully positioning brands in the market through effective PR and marketing strategies. Andrew's conviction in thinking out of the box, combined with his exceptional knack for narrative-driven marketing makes him an influencer par excellence in the hospitality circuit.
In this episode, you will be able to:
Uncover the vital role that branding and storytelling play in driving the success of the hospitality industry.
Trace the compelling journey of AF&CO from a simple logo design division to a holistic agency equipped to tackle diverse marketing challenges.
Grasp the significance of fostering employee growth and ownership for maintaining the health and vitality of a company like AF&CO.
Draw inspiration from unlikely sources such as reality TV shows and fitness regimes and learn how they can fuel your creative ideas.
Understand why nurturing and rewarding dedicated employees is crucial for building a thriving and sustainable business ecosystem.
The key moments in this episode are:
00:00:00 - Introduction
00:01:47 - From Acting to Restaurant Marketing
00:04:04 - Embracing Gray Areas
00:07:23 - Career Moments and Mentors
00:10:09 - Starting Your Own Consultancy
00:12:58 - Rewards and Challenges of Entrepreneurship
00:15:42 - Introduction and Brand Development
00:16:25 - Formation of AF&Co,
00:17:25 - Growth and Future Plans
00:18:58 - Barry's Boot Camp
00:19:51 - Closing Remarks
For more information about AF&Co: https://www.afandco.com/
Season 1
Sep 27, 2023
18 min
Welcome to the Career Wanderlust Podcast, your guide to navigating new career horizons. In this episode, we sit down with Katie Huang Shin, President of Big Valley Marketing, a seasoned leader with over 25 years of experience in top-tier PR agencies. Katie's journey has led her through prestigious firms like Porter Novelli, Fleishman Hillard, We Communications, and Axicom, where she consistently exceeded expectations and cultivated award-winning teams. Join us as we delve into the wisdom Katie has gathered throughout her career. From the importance of the "look in the mirror test" for leadership integrity to the power of making it about others rather than yourself, Katie shares invaluable lessons that have shaped her career and leadership philosophy.
In this episode, you'll discover:
The significance of leadership integrity and doing the right thing. The transformative impact of putting others first in your career. The unique agency model of Big Valley Marketing, where specialized experts excel. Katie's recommended books for personal and professional growth. Don't miss this insightful conversation with a true PR and communications industry luminary. Whether you're an aspiring PR professional or a seasoned executive, Katie's experience and advice will help you chart your own successful career path.
Guest Bio: Katie Huang Shin is the President of Big Valley Marketing, a renowned marketing and communication firm. With over two decades in the industry, Katie has led multimillion-dollar businesses and global clients, earning a reputation for exceeding expectations. She's passionate about developing high-performing teams and guiding the next generation of PR professionals.
Key Moments in the Episode:
Introduction to Katie Huang Shin and her impressive career journey.The "look in the mirror test" and its significance in leadership.
Navigating challenging situations and putting others first.
The unique agency model of Big Valley Marketing.
Recommended books for personal and professional growth.
Closing remarks and gratitude for joining the Career Wanderlust Podcast.
Tune in to gain valuable insights and inspiration to elevate your own career journey with Katie Huang Shin.
Connect with Katie: https://www.linkedin.com/in/kkhshin/
For more about Big Valley Marketing: https://bigvalley.co/
Season 1
Oct 04, 2023
18 min
Welcome to Career Wanderlust, your compass for new career horizons. In this episode, we sit down with David Barkoe, the CEO and co-founder of Carve Communications, a Miami-based public relations agency with over two decades of experience in the field. David has masterfully orchestrated strategic campaigns for influential brands and startups alike, and today, he shares his wealth of wisdom on advancing your career.
Join us as David reveals unconventional career advice that's truly transformational. Learn why he defied the norm in PR and the secret to his career success. Discover how he seized opportunities, even when others couldn't see them, and the incredible stories that led to the birth of Carve Communications.
🌟 Key Takeaways:
· Don't be Afraid to Jump: David challenges the conventional wisdom of staying put in your career. He shares why he ignored the advice to avoid job-hopping and why it was the best decision he made.
· Seize Opportunities: Learn how David recognized opportunities that others overlooked, leading to the creation of a pioneering role at a global PR firm and the founding of his own agency.
· Speak Up and Offer Solutions: Discover the importance of speaking up and proposing solutions in the workplace. David emphasizes that this practice not only leads to personal growth but also helps shape the culture of your organization.
· Interns are Valuable: David values interns highly and has even adopted an intern-to-hire approach. He explains how interns have played a crucial role in Carve Communications' growth and success.
Join us for an inspiring conversation with David Barco that will reshape your approach to career development and inspire you to seize opportunities, create your path, and speak up for what you believe in.
Guest Bio: David Barkoe is the CEO and co-founder of Carve Communications, a leading public relations agency with a focus on technology and influencer marketing. With over two decades of experience, David has shaped the narratives of influential brands and startups. He's known for challenging conventional career advice and for his ability to recognize and seize opportunities. David is a strong advocate for a dynamic and inclusive work culture, where everyone has a voice.
Key Moments in the Episode:
· David's career journey from administrative assistant to CEO.
· Why David didn't follow the traditional advice of staying at one job for an extended period.
· How David created the Account Coordinator role at a global PR firm.
· The story of seizing an opportunity in the Miami startup community that led to founding Carve Communications.
· The "No Toes" philosophy and why open communication is vital in the workplace.
· The value of interns and the "intern to hire" approach.
· David's sources of inspiration and the importance of watching and learning from others.
Join us for this episode and embark on a journey to transform your career with insights from a PR trailblazer.
For more about David: https://www.linkedin.com/in/david-barkoe-01774b3/
For more about Carve: https://carvecomms.com/
Season 1
Oct 11, 2023
14 min
Welcome to Career Wanderlust, in this episode we talk with the remarkable Alisa Granz, a communications and marketing expert. Join us as we uncover the secrets to finding your professional "sweet spot," and learn how embracing curiosity and resilience can lead to transformative growth in your career.
Key Takeaways:
1. Cultivating Cultural Fit: Alisa emphasizes the importance of finding a workplace culture that aligns with your professional aspirations and work style. Discover how the right cultural match can make or break your career experience.
2. The Power of Open-Mindedness: Be open to exploring different aspects of your field, even if they aren't where you initially envisioned your career. Alisa's journey from public affairs to brand marketing showcases how being open to diverse experiences can lead to your "sweet spot."
3. Embracing Failure: Understand that failure is not the end but a stepping stone to success. Learn how Alisa's experiences in the fast-paced world of public relations taught her resilience and problem-solving skills that have been invaluable in her career.
4. Building Confidence: Alisa shares the impact of having a mentor who believed in her potential and how this support allowed her to step into roles she might have otherwise doubted her ability to handle.
5. RNC PMK and Cultural Marketing: Discover the exciting world of RNC PMK, a company with over 50 years of experience in representing both talent and brands. Alisa explains how they drive cultural conversation and harness data and insights to make meaningful impacts.
Guest Bio:
Alisa Granz is the President of Brand Communications at R&CPMK, where she leverages over 20 years of experience in communications and marketing to create transformative brand experiences. She has worked with some of the world's most innovative companies, contributing to their success by building brands and driving cultural conversations. With a passion for motivating teams, Alisa is a seasoned leader dedicated to achieving exceptional results.
Key Moments in the Episode:
Alisa's advice on finding a workplace culture that matches your professional aspirations and work style.Her journey from public affairs to brand marketing and the importance of staying open-minded.Insights into embracing failure as a stepping stone to success.The impact of having a supportive mentor on her career.A glimpse into R&CPMK and their role in cultural marketing and brand success.Join us on this voyage of career exploration with Alisa Granz as we navigate the waters of success, resilience, and cultural marketing. Don't miss out on this enriching conversation that will help you find your professional "sweet spot."
For more about Alisa: https://www.linkedin.com/in/alisa-feinstein-granz-ba68715/
For more about R&CPMK: https://www.rcpmk.com/
Season 1
Oct 20, 2023
16 min
Welcome to the Career Wanderlust Podcast! In this episode, we talk with Travis Murdock, a seasoned expert in public relations, marketing, and brand storytelling. With over two decades of experience, Travis has shaped the narratives of tech giants like J&J, Juniper Networks, Polycom, and Hootsuite. He currently serves as the Executive Vice President and General Manager of the United States at Sonus PR.
Key Takeaways:
Discover Travis's invaluable career advice on maintaining meaningful connections and offering free PR and marketing guidance. Uncover the pivotal moment when honesty and transparency saved a startup from disaster. Gain insights into Sonus PR's niche expertise in B2B tech storytelling and its unique approach to understanding market dynamics. Travis shares a game-changing book recommendation that transformed his approach to productivity and time management. Guest Bio: Travis Murdock is a distinguished veteran in the field of PR, marketing, and brand communications. He has worked with an impressive roster of tech innovators and currently leads the United States operations at Sonus PR, a renowned agency specializing in cutting-edge B2B tech storytelling. Travis's career spans more than 20 years, during which he has mastered the art of crafting compelling narratives for complex technologies.
Key Moments in the Episode:
- Travis shares a favorite career advice about the power of maintaining authentic connections. Learn how wishing people happy birthdays strategically can deepen relationships.
Travis's secret weapon: Offering free PR and marketing advice for life. The universal truth of helping others and its impact on personal growth.
Travis recounts a pivotal career moment involving a product cancellation and the transformative power of honesty.
The essence of Sonus PR: Navigating the complexities of tech storytelling.
Travis discusses the importance of translating technical jargon into compelling narratives.
How Sonus PR's proprietary research software helps guide client storytelling.
Travis reveals the impact of the book "Getting Things Done" on his career and time management.
A final word of wisdom from Travis: Read the book to transform your approach to planning.
Join us for a captivating conversation that delves into the art of PR and marketing, building trust through transparency, and unlocking your productivity potential. If you're looking to master the craft of storytelling in the tech world, this episode is a must-listen!
Stay tuned for more insightful episodes on the Career Wanderlust Podcast, where we explore the journeys, strategies, and lessons of career experts and thought leaders.
For more about Travis: https://www.linkedin.com/in/travismurdock/
For more about Sonus PR: https://sonuspr.com/
Season 1
Oct 27, 2023
20 min
Embark on a career journey through the fascinating world of supply chain management with Mike Bush, Chief Growth Officer at CDL 1000. Mike shares his incredible experiences, including a crisis management story that will leave you inspired. Tune in to explore the dynamic and ever-evolving field of supply chain, and gain insights into career growth and resilience.
Key Takeaways:
Guest Bio: Mike Bush is the Chief Growth Officer at CDL 1000, a company revolutionizing supply chain management. With a career spanning
over 20 years, Mike has a diverse background in marketing, communications, and
public relations, working his way up through the agency world and becoming Managing Director of Fusion Public Relations to Heading up Communications for NEXT Trucking . He has successfully navigated his clients and companies through challenging
situations while generating millions in revenue and positive publicity.
Key Moments in the Episode:
To connect with Mike Bush: https://www.linkedin.com/in/mbush/
For more on CDL 1000: https://www.cdl1000.com/
Season 1
Nov 03, 2023
19 min
Discover the secrets to making career decisions that align with your authentic self and prioritize your own happiness and fulfillment. But what happens when Jacqueline Boas finds herself in a miserable work environment? Will she choose financial stability or personal well-being? What could be an uncanny connection between financial health and career aspirations? Find out in this gripping episode of Career Wanderlust.
In this episode, you will be able to:
My special guest is Jacqueline Boas
Jacqueline Boas is a seasoned communications professional with an impressive background in leading companies such as Legrand, OzRAM, Northeast Bank and Boston Scientific Corporation . She has also successfully managed her own consultancy, Birdsong Communications. With a passion for mission-driven business, Jacqueline recently made a career change to become the global philanthropic Communications Manager with the New Balance Foundation. Her diverse experience and expertise in navigating career transitions make her a valuable guest on the Career Wanderlust Podcast. Jacqueline's practical advice, along with her personal anecdotes and insights, will inspire professionals seeking fulfillment and growth in their careers. Tune in to gain valuable insights from Jacqueline's journey and learn how to make authentic and fulfilling career decisions.
The key moments in this episode are:
00:01:01 - The Importance of Financial Planning
00:03:00 - Overcoming Fear in Career Development
00:05:38 - The Empowerment of Facing Fear
00:08:21 - Leaving Unhappiness Behind
00:15:27 - Company Culture and Values
00:15:48 - Following Through on Gut Feelings
00:16:36 - The Gifts of Imperfection
00:17:45 - Prioritizing Personal Well-being
00:18:11 - Closing Thoughts
For more about Jacqeuline Boas: https://www.linkedin.com/in/jacqueline-boas/
Season 1
Nov 06, 2023
22 min
Are you ready to take your career to the next level? Join us as we delve into the insightful advice and experiences of Sandra Fathi, a strategic executive with over 20 years of experience. In the face of adversity and uncertainty, Sandra Fathi defied the odds and embarked on a daring journey that would forever change her career trajectory. With a one-year-old baby and the aftermath of 9/11 looming over her, she fearlessly launched her own agency, determined to make her mark despite the challenging economic climate. Little did she know, this bold move would lead her down a path filled with unexpected twists and turns. Join us as Sandra shares her remarkable story of resilience, leadership, and the transformative power of crisis.
In this episode, you will be able to:
Sandra Fathi is a seasoned professional with over two decades of experience in the PR and marketing industry. As a C-suite executive, she has successfully led public relations campaigns for more than 300 clients across various sectors, including B2B and B2C. In 2002, Sandra founded her own agency, Effect, which later caught the attention of Gregory FCA, leading to its acquisition in 2021. Building on her expertise, Sandra recently launched Gray Matter Advisory, a company focused on helping PR, marketing, and digital agencies scale their businesses to meet their specific goals. Her extensive experience and strategic approach have made her a sought-after figure in the industry. We are honored to have Sandra Fathi as a guest on the Career Wanderlust podcast, where she shares her valuable career advice and insights.
The key moments in this episode are:
00:00:00 - Introduction
00:01:26 - Going out on your own
00:03:51 - Learning and growing in your current role
00:06:12 - Nurturing relationships and reputation
00:07:49 - Thriving in times of crisis
00:16:58 - The Importance of Culture and Talent Development in a Remote Environment
00:17:58 - The Need for Teaching New Business Development
00:18:35 - The Importance of Continuous Learning
00:19:34 - The Evolution of the Industry
00:21:11 - Embracing Continuous Learning for Mastery
Even when times are tough, that's when you see the true colors of a great PR person or business leader. It's the moments of crisis that test your mettle and require you to make decisions quickly and utilize all your skills to come out on top. - Sandra Fathi
Grey Advisory: https://greymatteradvisory.co/
Sandra Fathi: https://www.linkedin.com/in/sandrafathi/
Career Wanderlust: https://www.youtube.com/@careerwanderlust
If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.
Season 1
Nov 20, 2023
17 min
Are you bringing your authentic self to work? In this episode of Career Wanderlust, guest Kevin Petschow reveals the power of authenticity and alignment in your career journey. But what happens when your personal beliefs clash with your organization's mission? Stay tuned to find out how Kevin navigates this challenging situation.
In this episode, you will be able to:
My special guest is Kevin Petschow
Kevin Petschow is a seasoned professional who has found fulfillment in his career journey through authenticity and alignment. With years of experience under his belt, Kevin understands the importance of bringing your authentic self to work and being true to your colleagues. He has learned firsthand that trying to fake it to make it simply doesn't work, especially when it comes to believing in the products, services, and mission of the company you work for and the clients you serve. Kevin's career has taught him the value of doing your homework and ensuring that the values and morals of a company align with your own. Through his own experiences, Kevin provides valuable insights on finding fulfillment in your career by staying true to yourself and aligning with your core values.
The key moments in this episode are:
00:00:00 - Bringing Your Authentic Self to Work
00:00:32 - Believing in the Mission
00:00:00 - The Importance of Research
00:00:00 - Making Adjustments
00:00:00 - Key Takeaways
For more about Kevin: https://www.linkedin.com/in/kevinpetschow/
If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.
Season 1
Nov 27, 2023
25 min
In a world where success is often measured by comparing ourselves to others, Rachel Esterlne Perkins, a seasoned communications professional, reveals an unexpected twist to finding personal growth and fulfillment in one's career. As she shares her valuable insights on the podcast, Career Wanderlust, Rachel emphasizes the power of embracing one's own unique journey, no matter how unconventional it may seem. But little did she know, her seemingly unusual career choices would become her biggest strengths. As her story unfolds, Rachel's shares strategies and insights that can help you find the career growth and fulfillment you desire.
In this episode, you will be able to:
My special guest is Rachel Esterlne Perkins
Rachel Esterlne Perkins is our guest on today's episode of Career Wanderlust. Rachel is a strategic communicator with a passion for helping brands tell their stories to build awareness and drive revenue. With experience in a variety of industries, including education, ed tech, and advocacy, Rachel brings a wealth of knowledge and expertise to the table. She has worked with prestigious organizations like Central Michigan University, K12 Insight, and Davenport University, and currently serves as the VP of Content with the National MS Society. Rachel's career journey has taught her the importance of focusing on your own skills, experience, and relationships, rather than comparing yourself to others. She believes in the power of being authentically yourself in your career and making choices that align with your values. Tune in to hear Rachel's insightful advice and impactful lessons for young professionals seeking personal growth and fulfillment in their careers.
The key moments in this episode are:
00:00:00 - Introduction
00:01:08 - The Importance of Focusing on Yourself
00:04:29 - Being Authentically Yourself
00:06:18 - Self-Awareness and Knowing What You Want
00:09:25 - The Power of Self-Awareness
00:15:04 - Interviewing Candidates for a Writing Job
00:17:58 - Measuring Critical Thinking in Interviews
00:19:54 - Assessing Emotional Intelligence and Conflict Management
00:20:54 - The Value of Grit and Resilience
00:22:31 - Personal Superpower: Tenacity
If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.
For more about Rachel: https://www.linkedin.com/in/rachelesterline/
Season 1
Dec 04, 2023
12 min
Do you desire a better work-life balance and improved communication skills? Our guest, Suzanne Block, shares the solutions she found when faced with a work life that regularly impacted her personal life. She provides insights towards attaining a more harmonious work-life balance and honing your abilities to communicate effectively, resulting in a more fulfilling professional journey.
In this episode, you will be able to:
Master the art of effective communication techniques to advance your career. Achieve a healthier work-life balance while still excelling in your communications and marketing role. Elevate your consultancy services with expert guidance on shaping and scaling your business. Discover secrets to success as a public relations and communications specialist.
My special guest is Suzanne Block
Suzanne Block is a highly experienced public relations and communications specialist, boasting an impressive career trajectory. With a background working at esteemed PR agencies such as Burson Marstellar, and Bateman Group. Suzanne has honed her skills in developing impactful campaigns and aligning them with business objectives. Her expertise extends to serving as the VP and Head of West Coast Operations for the Merritt Group, where she successfully led strategic communications efforts.
Suzanne's passion for the industry led her to establish her own marketing and communications agency, Shape and Scale, which focuses on elevating growth for B2B SaaS and technology companies. With her deep knowledge of the industry and commitment to delivering exceptional results,
Suzanne is a sought-after resource for businesses seeking to enhance their brand visibility and communication strategies. Tune in to our podcast episode featuring Suzanne to learn from her extensive experience and gain valuable insights into the world of public relations and communications.
The key moments in this episode are:
00:00:00 - Introduction
00:01:22 - Be a Sponge
00:03:49 - Work-Life Balance
00:07:44 - Shape and Scale
00:09:35 - Book Recommendations
Connect with Suzanne Block on LinkedIn: Reach out to Suzanne Block on LinkedIn to connect and stay updated on her work in public relations and communications. https://www.linkedin.com/in/suzanne-block/
Explore Shape and Scale: Visit the Shape and Scale website to learn more about Suzanne's marketing and communications agency and the services they offer to B2B SaaS and technology companies. https://shapeandscale.co/
Read Traction: Get a Grip on Your Business by Gino Wickman: Dive into this book recommended by Suzanne to gain insights on organizing and planning your business for success. https://amzn.to/3t2dt1U
Check out Never Split the Difference by Michael Kramer: Discover the negotiation tactics and communication strategies shared by former FBI hostage negotiator, Michael Kramer, in this book. https://amzn.to/3T7Ef3C
Listen to the Armchair Expert podcast: Tune in to the Armchair Expert podcast hosted by Dax Shepard and Monica Padman for engaging conversations and entertaining discussions.
Consider working with Shape and Scale: If you're a B2B SaaS or technology company in need of help with shaping your message and scaling your business, reach out to Suzanne and her team at Shape and Scale for their expertise.
Follow the Career Wanderlust podcast: Stay updated on the latest episodes of the Career Wanderlust podcast by subscribing on your favorite streaming service
If you enjoy learning from others, please give us a like, subscribe, and share with a friend.
Season 1
Dec 04, 2023
24 min
Choosing an unconventional path, Jessi Adler shares how she combined her career with her nomadic journey, defying office norms to pursue her dreams, as she overcomes rejection and fear to create a fulfilling remote work lifestyle. Her unwavering determination to pursue her passions propelled her to seek new opportunities and ultimately find a supportive company. Stay tuned to discover how Jessie's resilience and commitment to change led her to live a fulfilling life on her own terms.
In this episode, you will be able to:
Season 1
Dec 18, 2023
28 min
In this episode of Career Wanderlust we sit down with Kristina King, an award-winning strategic communications professional known for inspiring brand affinity through her creative campaigns. Join us as Kristina shares her invaluable insights into the world of public relations, including the secret to pitching ideas that truly resonate, harnessing weaponized anxiety for success, and the power of empathy in PR. Discover how Kristina's journey through PR has been shaped by her relentless positivity, and why connecting the dots in unexpected ways is the ultimate superpower for PR professionals.
Content:
•Uncover Kristina's personal experiences and career advice that will resonate with PR enthusiasts and professionals.
•Gain valuable tips on pitching ideas that you're passionate about and learn the importance of aligning with your clients.
•Explore the intersection of empathy and PR, and how it can lead to impactful campaigns.
•Hear the secrets behind Kristina's ability to stay positive and maintain composure in high-pressure situations.
Memorable Takeaways:
•Learn the art of harnessing weaponized anxiety to drive success in PR.
•Understand the significance of building collaborative teams and using empathy as a tool.
•Discover the power of connecting the dots creatively and adapting to changing situations in PR.
•Explore ways to find curiosity and excitement in challenging projects.
Guest Bio: Kristina King is an award-winning strategic communications professional with a passion for inspiring brand affinity through creative campaigns. With experience at top global agencies like Huge, Ogilvy, and Fleischman Hillard in New York City, Kristina currently serves as a partner on the financial services team at Finn Partners.
Key Moments in the Episode:
•Kristina's journey into the world of PR and her favorite career advice.
•The importance of pitching work you're passionate about.
•Insights into handling accounts that may not align with personal interests.
•How to harness weaponized anxiety for success in PR.
•The role of empathy and positivity in PR campaigns.
To connect with Kristina: https://www.linkedin.com/in/kristinamarieking/
If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.
Season 1
Jan 20, 2024
15:39
In this enlightening episode, we sit down with Allen Shapard, a true industry luminary who transitioned from a corporate lawyer to an international authority on marketing, communications, and branding. Join us as Allen shares his invaluable advice on cultivating genuine relationships, the art of asking crucial questions, and the pivotal moments that defined his career. Discover how his remarkable journey from writing a simple letter led to a seven-year partnership with one of the world's wealthiest philanthropists. Tune in for actionable advice and captivating stories that will supercharge your career.
Welcome to “Career Wanderlust”, the podcast that empowers you to achieve your professional dreams. In this enlightening episode, we sit down with Allen Shapard, a true industry luminary who transitioned from a corporate lawyer to an international authority on marketing, communications, and branding. Join us as Allen shares his invaluable advice on cultivating genuine relationships, the art of asking crucial questions, and the pivotal moments that defined his career. Discover how his remarkable journey from writing a simple letter led to a seven-year partnership with one of the world's wealthiest philanthropists. Tune in for actionable advice and captivating stories that will supercharge your career. Guest Bio: Allen is a former corporate lawyer turned internationally recognized expert on marketing, communications, and branding. He has spent the past twenty years working with companies and institutions such as the Nobel (Prize) Foundation, PepsiCo, Cisco Systems, Samsung, Honeywell, KPMG, the Mayo Clinic, the Rockefeller Foundation, and the UN, to increase awareness, influence, and revenue. He also has helped senior executives and royalty to strengthen their profile and thought leadership. Allen has worked as an SVP with APCO, and IMG and is currently Managing Director for Noodle Allen also serves on several non-profit boards including the Mark Foundation and the Genesis Prize Foundation. He is a Senior Fellow at the US Council on Competitiveness. His work has been the subject of coverage in The New York Times, Financial Times, and The Economist. Allen has also spoken frequently on branding, marketing, and communications. Key Takeaways: The transformative impact of building strong relationships with clients and colleagues.The significance of asking direct and important questions in both professional and personal life.How a simple letter led to a seven-year partnership with one of the world's wealthiest philanthropists.The power of authentic communication and active listening. Key Moments in the Episode: Allen's inspiring journey from corporate law to becoming an internationally recognized expert.How a simple act of kindness, like sending a Christmas card, can create lasting impressions.The role of direct questioning in achieving career goals and fostering meaningful connections. Noodle's mission is to shape the future of online education and its impact on society. For more about Allen Shapard: https://www.linkedin.com/in/washapard/ If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.
Season 1
Jan 24, 2024
13 min
Discover how Kara's journey through creative thinking and unexpected ideas has reshaped brands and her career path. Learn the power of kindness in leadership and how building strong relationships can open doors to unimaginable opportunities. Explore Kara's insights on storytelling in your career, and why being open to different directions is the key to success
Join us in this episode of the Career Wanderlust Podcast as we sit down with the remarkable Kara Silverman. Discover how Kara's journey through creative thinking and unexpected ideas has reshaped brands and her career path. Learn the power of kindness in leadership and how building strong relationships can open doors to unimaginable opportunities. Explore Kara's insights on storytelling in your career, and why being open to different directions is the key to success
Bio:
Kara Silverman is the Executive Vice President at 5WPR, where she leads the corporate and technology division. She has a proven track record of developing communications, public relations, and marketing strategies that drive growth for her client companies. Kara's career spans across leading agencies like Small Girls PR, Clarity, and in-house roles, including Global Head of Communications at ACAST
Key Takeaways:
Key Moments in the Episode:
For more about Kara Silverman: https://www.linkedin.com/in/karasilverman/
If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com
Season 1
Jan 31, 2024
20 min
Discover the key to building powerful networks by being authentic and learning from every interaction.
In this episode of the Career Wanderlust podcast, join us for an insightful conversation with Wunmi Bamiduro, a seasoned Communications professional with a wealth of experience in technology, finance, and advisory services. Discover the key to building powerful networks by being authentic and learning from every interaction. Tune in to unlock the secrets of forming meaningful connections and advancing your career.
Guest Bio:
Wunmi Bamiduro is a respected figure in the world of corporate communications, currently serving as the VP of Corporate Communications for Corporate Finance at Wells Fargo. With a background that includes roles at Gartner, Fannie Mae, and more, Wunmi has honed his skills in media relations and executive communications. His superpower? Reading a room and understanding people's motivations.
Key Takeaways :
For more from Wunmi, you can find him here: https://www.linkedin.com/in/wunmibamiduro/
If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.
Season 1
Feb 08, 2024
14 min
The Art of Compassionate Leadership
Join us on the Career Wanderlust podcast as we delve into the transformative power of saying "yes" with award-winning PR expert Janel Steinberg. Discover how embracing opportunities, even when unprepared, can lead to unexpected growth and success. Learn how curiosity, humor, and empathy play vital roles in effective communication strategies. We also explore the transformative power of leading with kindness. From fostering a supportive work environment to practicing empathy and curiosity, discover the qualities of compassionate leadership that inspire and empower teams. Tune in for practical advice and real-world examples that will empower you to navigate career challenges with confidence. The Power of Saying "Yes": Explore how embracing opportunities outside your comfort zone can open doors to new experiences and connections. The Impact of Compassionate Leadership: Explore how leading with kindness can enhance team morale, productivity, and overall well-being. Overcoming Imposter Syndrome: Learn how saying "yes" despite self-doubt can lead to valuable personal and professional growth. Building Empathy in Communication: Learn the importance of understanding diverse perspectives and practicing active listening in professional interactions. Janel Steinberg is an accomplished public relations professional with a diverse background spanning industries such as tech, consumer goods, and hospitality. With a track record working with top-tier companies like Nestle, PayPal, and Oracle, Janel currently serves as the Vice President and Head of the U.S. Office for Liberty Communications. Her expertise in media relations and strategic communications has earned her industry recognition and respect. Key Takeaways: Embracing the "power of yes" can lead to unexpected opportunities and personal growth. Overcoming self-doubt and imposter syndrome is essential for seizing new challenges. Compassionate leadership involves fostering empathy, understanding, and collaboration among team members. Authenticity and transparency are essential for building trust and credibility as a leader. Prioritizing kindness and empathy in leadership can lead to greater team morale, productivity, and overall success. For more about Janel Steinberg: https://www.linkedin.com/in/janelsteinberg/ If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add top talent to your public relations, marketing, communications, sales, or business development team quickly, check us out at paradigmstaffing.com.
Season 1
Feb 22, 2024
31 min
Talking hiring genius, overcoming burnout and creating a thriving company culture
Climbing the Ladder with Kendall Sadler: Talking hiring genius, overcoming burnout and creating a thriving company culture Embark on an exciting conversation with Kendall Sadler, a financial communications maestro who carved her own path from an executive assistant to a Director of Communications at Remitly. This episode of Career Wanderlust unveils the power of embracing your unique skills and hiring talent that shines. Guest Bio: Kendall Sadler didn’t allow her deep finance background to dictate her future, she followed her strengths into a communications triumph. At Remitly, she leads her team with a vision that cultural understanding is just as crucial as business acumen. Follow Kendall's insightful journey on LinkedIn and explore Remitly's mission to bridge financial gaps across borders. Content: Kendall shares her goldmine of advice on growth, including hiring team members with the potential to be future leaders, and the importance of self-care and boundaries during corporate burnout. Her story is a beacon for those navigating career transitions and seeking to cultivate a nurturing work environment. Key Takeaways: [00:01:29] Hire for future leadership, embracing the brilliance of others to foster collective learning. [00:07:51] Self-care post-IPO: Kendall's quadrant strategy for balancing work and personal life. [00:22:07] Cultivating a company culture that's not just words but actions that reflect a commitment to people and customers. Memorable Quotes: "Surround yourself with people who can teach you something." – The ethos of Kendall's hiring philosophy. "You need to identify what fills you up... build that into your day." – On recovering from burnout. "Everyone has a superpower that is differentiated from everyone else." – Embracing your unique value. Related Content: Dive deeper into creating work-life balance with "The Chimp Paradox" by Professor Steve Peters, and master focus with "Indistractable" by Nir Eyal. Learn more about Remitly's inclusive financial services and how they're changing lives globally. Join the Career Wanderlust community for more stories like Kendall's that inspire and inform. Subscribe and follow us for the latest episodes, and connect with Kendall to watch her journey unfold. https://www.linkedin.com/in/kendall-sadler-33956824/ Hosted by Jolie Downs, Career Wanderlust is the go-to podcast for insider career stories and advice. Visit ParadigmStaffing.com for PR, Marketing, Communications or Sales/Business Development talent services that align with your company's culture and goals. As we reflect on Kendall's story, consider your own unique superpower in your career. How will you leverage it to shape your professional narrative? Share your thoughts and stay tuned for more empowering career conversations on Career Wanderlust.
Season 1
Mar 14, 2024
39 min
Empathy as a Business Edge with Fred Bateman
Embark on a transformative journey with Fred Bateman, a visionary serial entrepreneur who has mastered the art of technology-focused strategic communications over three decades. In this captivating episode, Fred shares his profound insights and unparalleled experiences, leaving you inspired and empowered to navigate your own path to success. Guest Bio: Fred Bateman is the CEO and founder of the fast-growing PR and content marketing company, Bateman Agency. He is renowned for his role as the sole founder and CEO of Bateman Group from 2003 to 2020, one of the most award-winning and fastest-growing tech PR agencies of the past decade. Under his leadership, Bateman Group became an industry innovator and the go-to agency for disruptive startups and market leaders alike. Content Sample: 1.Discover Fred's unique philosophy on empathy, kindness, and radical transparency, which has become the cornerstone of his company culture and a driving force behind employee satisfaction and retention. 2.Gain invaluable insights into Fred's resilient mindset, as he shares powerful lessons on bouncing back from setbacks, embracing an abundance mentality, and fostering supportive relationships with competitors. 3.Unravel Fred's transformative journey, from a Boston street kid to a trailblazing entrepreneur, showcasing his unwavering determination and his ability to turn challenges into opportunities. Key Takeaways: 1.[00:01:59] Fred's upbringing and journey from a single-parent household to academic excellence laid the foundation for his empathetic and generous nature, which has served him well in the business world. 2.[00:11:03] Embrace radical transparency, including salary transparency and open communication about profits, to foster trust and engagement within your team. 3.[00:15:41] Recognize when someone is not a long-term fit and make difficult decisions swiftly, while still treating people with kindness and empathy during terminations. 4.[00:22:06] In challenging economic times, focus on retaining and delighting existing clients, as their loyalty and positive word-of-mouth can be invaluable. 5.[00:30:19] Build resilience by recognizing that downturns are temporary, and maintain your team to benefit from the eventual rebound. Memorable Quotes: 1."I've always tried to make a community, within the Tech PR, whether I was in Boston or San Francisco, or L.A., which I did for a couple of years when I was with Fitzgerald." 2."I feel like this new model of salary transparency, and equal pay for equal work... I'd never go back. I would never go back to hiding the ranges again or negotiating with candidates behind closed doors." Host and Platform Information: This insightful session was hosted by Jolie Downs with Paradigm, a voice in career evolution and growth. You can connect with Jolie here: https://www.linkedin.com/in/joliedowns/ If you enjoy learning from others, please give us a like, subscribe, and share with a friend. If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com. Ending Note: As Fred Bateman's journey reminds us, embracing an abundance mindset, leading with empathy, and cultivating a culture of transparency can pave the way for extraordinary success. What resonated most with you from Fred's inspiring story, and how might you apply his insights to your own path? Share your thoughts and suggestions for future discussions with the Career Wanderlust community.