Our client is a fast-growing full-service marketing, creative and communications agency focused on connecting brands with multicultural audiences. They specialize in harnessing the massive influence and power of historically underestimated communities. Founded just three years ago, they maintain an innovative startup feel while working with major clients across entertainment, technology, and consumer sectors.

Role Overview

The Senior Director will lead the growing U.S. Hispanic division of our client's PR team, bringing high-level strategy and experience to the organization. This role requires an innovative thinker and disruptor who can guide clients, internal teams, and creative partners toward solutions that result in impactful earned media coverage. Being fully bilingual with the ability to read, write, and translate press materials in English and Spanish is mandatory.

Key Responsibilities

• Lead and oversee the U.S. Hispanic PR division, managing team members and client relationships
• Develop and implement strategic PR campaigns targeting Hispanic audiences
• Provide thought leadership and expert guidance on Hispanic market trends
• Foster relationships with Hispanic media outlets, journalists, and influencers
• Oversee account management, client relations, and team development
• Manage campaign execution, budgets, and departmental workflows
• Articulate strong POVs and align stakeholders both internally and externally
• Identify new business opportunities and participate in pitches
• Stay current on media landscape changes and adapt strategies accordingly

Requirements

• 7-9 years of in-house or agency experience in entertainment, tech, product and/or consumer PR
• Proven focus on the U.S. Hispanic audience with deep understanding of the Latino consumer
• Fully bilingual in English and Spanish (reading, writing, speaking, and translation)
• Strong familiarity with prominent Hispanic outlets and journalists
• Exceptional verbal and written communication skills
• Experience in team leadership and mentorship
• Proficiency in delegation, budget oversight, and organizational management
• Self-motivated with a "can do" strategic mindset
• Entrepreneurial spirit with the ability to navigate and thrive in ambiguity

The Ideal Candidate

Our client is looking for candidates who are:

• People-oriented, not robotic in their approach
• Candid and transparent in their communications
• Collaborative partners, not transactional vendors
• Confident and courageous in their thinking
• Insatiably curious about culture and consumers
• Passionate about the mission of elevating underestimated communities
• Intrinsically connected to audience cultures
• Self-starters who take initiative

What They Offer

• A supportive, inclusive atmosphere that values diverse contributions
• Competitive compensation package
• Comprehensive benefits including 401(k) Retirement Plan, Medical, Dental, and Vision insurance
• Monthly wellness stipend
• Professional development opportunities
• Unlimited Paid Time Off
• Holiday office closures to ensure employees truly unplug
• Fully remote work culture
• Opportunity to make meaningful impact in Hispanic marketing and communications